ABOUT US
PROFILE
OUR BOARD OF DIRECTORS
Brother Assets Fund Corp. (The Fund) was founded in 2020 to make private equity investments in various portfolio companies in new growth areas post-COVID-19. The Fund has a geographical reach spanning ASEAN, Asia-Pacific and North America. Brother Assets manages and monitors the performance of its partner portfolio companies and ensures that the latter achieve their forecasted potentials and meet the required financial milestones.
The Fund contributes by providing capital and management expertise for the achievement of objectives in strategic, operational and financial improvements. Driving initiatives to increase growth, margin improvement and asset efficiency, Brother Assets provides no lack of leverage to drive equity returns. The Fund contributes both capital and management expertise to its portfolio companies with the objective of directing strategic, operational and financial improvements, typically through initiatives that drive growth, margin improvement and asset efficiency. Our investment model places a low reliance on leverage to drive its equity returns.
EXECUTIVE MANAGEMENT TEAM
The management team of Brother Assets Fund House Corp has the unique combination of expertise in the areas of marketing and fund management.
DERRICK
Chairman/Director
As the Chairman of the Company, Mr. Derrick provides overall leadership to the organization and making investment decisions to ensure good performance and compliance.
Mr Hooi is an entrepreneur and a marketer who has accumulated a wide network of high net worth investors. He possesses vast experience as advisor on corporate set up and structuring. He has proven to be an effective leader in setting up and running operations for a wide spectrum of projects – many of them investment projects.
SOON TECK ONN
Director
As a Director of the Company, Mr. Soon Teck Onn plays an advisory role for the overall investment strategy and investment operations and management of the fund.
Mr Soon has been a securities broker and portfolio manager, serving the Institutional and high net worth clients with major swiss banks and local banks for more than 28 years in Singapore. Apart from his investment experience, he is also a serial entrepreneur who have set up a few commercial projects.
VALUE CREATION
VISION STATEMENT
To be the most preferred Private Equity Firm of visionary and energetic entrepreneurs who have the enthusiasm to expand their businesses beyond their dreams.
MISSION STATEMENT
We’re committed to engrave visionary and energetic SME entrepreneurs to become the role models in the industries through our 3 golden approaches, where we will assist the entrepreneurs by
Perfecting the business expansion bluprints and strengthening MATRIX profit models
Supporting with essential funding to meet the expansion milestones
Growing the company with highly efficient team and management system
ESG (Environment, Social and Governance)
Brother Assets places great importance on ESG (Environment, Social and Governance) at our portfolio companies as a way to create better value for stakeholders. Conducting Pre-Investment Reviews is a way to assess the portfolio and to instil best business practices that will further amp up desirability in its stock.
Business conduct, management reporting, financial planning and analysis, cash management internal controls together with risk management are the issues that have been incorporated into the daily management of the portfolio companies. Ongoing ESG and operational issues are addressed by the Brother Assets Investment Team as part of their periodical meetings with local management. We believe that constant and increasing focus on ESG and new ESG initiatives has enhanced the business practices at our portfolio companies and added value to Brother Assets’ investments.
EXPERIENCE
Brother Assets comprises one of the most experienced, strategic, and analytical private equity teams in the market. Our team members are senior, seasoned professionals.
Made up of 7 Partners, most of them have worked together and/or known each other personally for between 15 and 20 years. Collectively, they offer extensive strategic, operational and financial experience in various fields, namely; management consultancy, private equity, investment banking, securities analysis, leveraged finance, legal and business.
ORGANIZATIONAL CHARTS
KEY OPERATIONS TEAM
Managing Director
Personal Assistant
Financial Controller
cum Accountant
Human Resource cum
Admin Executive
KEY INVESTMENT TEAM
Investment Manager
Investment Advisor
Investment Analyst
KEY MARKETING TEAM
Head of Marketing
Public Relations Manager
Event Planning &
Management Executive
ADVISORY TEAM
IT Advisor
Legal Advisor
Financial Advisor
Shariah Advisor
Organization chart of operations office
